![]() Illustrating that understanding some of the underlying factors and segments in data helps develop a coherent marketing approach over several years.Questions answered in the second case solution: What’s another example of a real-world application of analytics for managing a company?.Can you see any downsides to this type of management? What might invalidate the data-driven lessons that you learned?.How difficult do you think it would be to assemble and integrate all the data for a system like this?.What lessons can you draw about the use of these types of analytics? How easy is it to use them? What factors might make them more valuable within an organization?.Based on round to round evidence, what was your strategy (in other words, how did you use the data analytics available to you for simulation to make decisions prior to each year?.What role did social media play as informative data in helping you make decisions, specifically note some examples?.Based on the data available to you prior to making your first set of decisions, and every set thereafter, what problems did you uncover?.Questions answered in the first case solution: ![]()
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